A Smarter, Tenant-Friendly Alternative to Traditional Deposits

At Bloom, we’re always looking for ways to make renting easier for tenants while still protecting property owners. That’s why we’ve adopted Obligo, a modern alternative to traditional security deposits that’s transforming the rental experience.

What Is Obligo?

Obligo allows tenants to move in without paying a large cash security deposit upfront. Instead, tenants authorize Obligo to cover potential damages or unpaid rent up to a set amount—giving landlords protection without the hassle of holding escrowed funds.

Benefits for Bloom Tenants

Lower Move-In Costs

Traditional security deposits can be a major financial barrier. Obligo helps Bloom tenants move in faster by eliminating the need to tie up thousands of dollars in cash.

More Financial Flexibility

Tenants keep their money accessible for moving expenses, utilities, or savings—making the rental process less stressful and more affordable.

Simple & Transparent

The setup process is quick, digital, and easy to understand. No confusion, no waiting for deposit refunds after move-out.

Benefits for Bloom Property Owners & Investors

Strong Protection Without Escrow

Property owners receive the same level of financial protection as a traditional security deposit—without the administrative burden of holding tenant funds.

Faster Lease-Ups & Fewer Vacancies

Lower upfront costs attract more qualified renters and reduce vacancy time. That means steadier cash flow and stronger returns.

Simplified Compliance & Accounting

Because Bloom doesn’t hold the deposit, there’s no escrow tracking, interest calculations, or refund timelines to manage—reducing risk and saving time.

Efficient Claims Process

If there’s damage or unpaid rent, claims are submitted digitally and resolved quickly, avoiding the disputes often associated with traditional deposits.

Why Bloom Chose Obligo

At Bloom, we believe better systems create better outcomes. Obligo aligns with our mission to modernize property management, improve tenant satisfaction, and protect our owners’ investments—all at the same time.

By replacing outdated security deposit practices with a smarter solution, Bloom is helping renters move forward and helping properties perform better.

Interested in renting with Bloom or learning more about Obligo?

Contact our team today to see how this innovative approach can work for you.